What we believe is pretty simple - You are beautiful as you are!
We are often sold the idea of beauty in a certain way. A way that is defined with a certain colour, shape, size etc. However, beauty lies in uniqueness! It is the journey to accepting yourself for exactly who you are that is beautiful.
As we said, it's pretty simple, you are the only you there is, and that's beautiful!
As a company, JOY has never tried to sell any ideas of beauty that put you in a set box. We provide personal care products that help you bring out the real you. And this journey began way back in 1988.
Here's a little background about us.
With a strong belief in providing the best, we were established by RSH Global in Kolkata. Our team wanted to bring about a revolution to deliver the best of consumer hygiene and personal grooming for both men and women globally.
And yes, we do trust that people know what they need. It is this trust that helped us craft products that are widely accepted and used by people across the world.
Furthermore, it brings us immense pleasure to be associated with several superstars such as Anushka Sharma, Bharti Singh, Mithila Palkar and Kriti Sanon who have been our brand ambassadors over the years. Sharing and supporting the same ideology of 'Beautiful by Nature' we joined hands to break stereotypes and redefine the meaning of true beauty.
Do you know what drives us? It's the love we receive from people and that is what makes us work a hundred times harder. With an in-house manufacturing unit, marketers, sellers, we are the 6th largest skincare brand in India. With the full intent of tickling your patriotic bone, we would also like to tell you all that we are the only Indian origin skincare brand!
And with that, we come to an end, not the end of our journey but the end of our introduction!
